IXON is redefining the standard of pet nutrition with the launch of its new "pet catering series"—a disruptive category of ambient fresh pet food engineered to be strictly human-grade and gourmet enough to be served in a restaurant.

The product line will make its official debut as a highlight showcase at the upcoming HKTDC Food Expo PRO, held at the Hong Kong Convention and Exhibition Centre (HKCEC) from August 13–15, 2026.

Elevating pet food to a culinary standard previously unseen in the market, the series features meticulously crafted, visually appealing dishes, highlighted by the Norwegian Salmon & Garden Harvest and the Shrimp, Edamame & Japanese Pumpkin.

Following years of intensive research and development, IXON has successfully completed comprehensive nutritional analysis and accelerated shelf-life testing, conducted in collaboration with the CMA Testing centre under the Chinese Manufacturers' Association of Hong Kong. The results independently verify that these gourmet meals are safe for room-temperature storage and provide complete, balanced nutrition for pets.

Solving the Compromises in Pet Nutrition For decades, pet owners have had to choose between convenience and quality:

Kibble offers shelf stability but relies on heavy processing, resulting in moisture depletion and nutrient loss.
Canned (Retort) Food is convenient but undergoes extreme high-heat sterilization (< 121°C), which severely degrades the natural texture, flavor, and macronutrients of the ingredients, resulting in an unidentifiable mush.
Frozen Fresh Food offers superior nutrition but requires expensive cold-chain logistics and forces pet owners to deal with the daily hassle of thawing.

IXON utilizes its proprietary Advanced Sous-vide Aseptic Packaging (ASAP) technology to eliminate these compromises. By combining precise sous-vide cooking with rapid, localized sterilization and aseptic packaging, the food retains the exact texture, moisture, and nutritional integrity of a freshly cooked gourmet meal, while remaining entirely shelf-stable in a standard pantry.

"Our latest pet catering series proves that convenience does not have to come at the expense of quality," said Dr. Felix Cheung, Founder and CEO of IXON. "We are effectively blurring the line between human and pet food. By leveraging our ASAP technology, we have created a complete, nutritionally balanced meal that looks, smells, and tastes like a dish from a fine-dining restaurant, yet completely bypasses the need for freezing or cold-chain logistics."

With validation complete, IXON is currently preparing for the commercialization phase and outlining plans to scale up operations to meet anticipated market demand for premium, shelf-stable pet care solutions.

IXON 宣佈推出全新「寵物餐飲系列」——這是一款具顛覆性的常溫寵物鮮糧，完全採用人類食用級標準研發，其精緻程度足以媲美餐廳的高級美饌，重新定義了寵物營養的標準。

該產品系列將於 2026 年 8 月 13 至 15 日在香港會議展覽中心舉行的 HKTDC 美食商貿博覽 (Food Expo PRO) 中作為焦點展品首度亮相。

該系列將寵物食品提升至市場前所未見的烹飪標準，主打精心炮製、賣相精緻的菜式，當中包括挪威三文魚配田園蔬菜以及蝦枝豆配日本南瓜。

經過多年研發，IXON 與香港中華廠商聯合會（CMA）轄下的 CMA Testing 檢定中心合作，成功完成全面的營養分析及加速貨架期測試。結果獲獨立驗證，證明這些精品餐單不僅能在常溫下安全保存，更能為寵物提供全面、均衡的營養。

解決寵物營養的妥協難題 過去數十年來，寵物主人往往需要在「方便」與「品質」之間作出取捨：

乾糧：雖然容易於常溫保存，但依賴重度加工，導致水分流失及營養損耗。
罐頭/高溫殺菌食品：雖然方便，但必須經過極端的高溫高壓殺菌（121°C以上），嚴重破壞食材原有的質地、風味及宏量營養素，最終變成難以辨認的糊狀物。
冷凍鮮糧：能提供極佳的營養，但需要昂貴的冷鏈物流支持，寵物主人每天亦要花時間解凍，費時失事。

IXON 利用其專利的 ASAP 先進低溫真空無菌包裝技術，徹底消除了上述妥協。透過精準結合低溫慢煮、快速局部殺菌及無菌包裝技術，食品能在標準的室溫環境中保持完全穩定，同時完美保留新鮮烹調餐膳的精確質地、水分及營養完整性。

IXON 創辦人兼行政總裁張文浩博士表示：「我們最新推出的寵物餐飲系列證明了『方便』並不代表要犧牲『品質』。我們正有效打破人類食品與寵物食品之間的界線。借助 ASAP 技術，我們創造出在賣相、香氣及味道上都媲美高級餐廳菜式的全營養均衡餐膳，同時完全免除了冷凍儲存或冷鏈物流的需要。」

隨著產品驗證完成，IXON 目前正積極籌備商業化階段，並制定擴展營運規模的計劃，以滿足市場對優質、常溫保存寵物護理方案的預期需求。

IXON Debuts "Human-Grade" Gourmet Pet Catering Series at HKTDC Food Expo PRO 2026