IXON and HANZTEX Disrupt Pet Food Industry at Leap East with Room-Temperature, Whole-Muscle Culinary Cuts

The commercial pet food industry has run on mystery meats and heavily processed kibble for decades—but that era is being challenged today. As the Leap East exhibition kicked off under the visionary theme "Into New Worlds" at the Hong Kong Convention and Exhibition Centre (HKCEC), IXON and water purification innovator Hanztex unveiled a radical disruption in pet wellness: the MaoBou brand.

Instead of unidentifiable mush, MaoBou serves up beautiful, intact, human-grade culinary cuts. The new line features 100% whole-muscle proteins—including New Zealand Beef, Thai Chicken, Thai Prawns, and Japanese Oysters—designed to be the ultimate gourmet topper for a pet's daily diet. By deploying IXON's proprietary Advanced Sous-vide Aseptic Packaging (ASAP) technology, these premium cuts maintain their primal textural appeal, locking in the natural bite, juices, and nutrition that animals instinctively crave. The true magic, however, lies in the logistics: the ASAP process grants these fresh, beautifully plated meats a groundbreaking two-year shelf life entirely at room temperature, completely eliminating the need for freezers or cold chain transport.

The innovation doesn’t stop at the plate; it extends to the water bowl. Because proper hydration is notoriously difficult to manage in pets, the partnership developed a highly functional dog broth topper. Utilizing ultra-pure water generated by Hanztex’s advanced filtration technology as its base, the broth is infused with a premium oyster extract. This creates an intense umami flavor and savory aroma that acts as an absolute magnet for even the pickiest dogs and cats, actively promoting healthier drinking habits.

"At Hanztex, we believe that pure water is the fundamental building block of all health, and that standard must extend to our pets," explains Paul Hui, Director of Hanztex. "By combining our advanced water purification technology with IXON’s revolutionary ASAP preservation science, we are setting a completely new standard for pet nutrition and hydration. We are giving pet owners the ultimate peace of mind."

Attendees ready to experience the future of room-temperature, premium pet food firsthand can visit the IXON and Hanztex showcase in the Startup Zone at Leap East, open now through Friday, July 10.

數十年來，商業寵物食品行業一直充斥著來源不明的肉糊和過度加工的乾糧——但這個時代在今天正式迎來挑戰。隨著 Leap East 展覽以「邁向新世界」為主題於香港會議展覽中心盛大開幕，IXON 與淨水科技創新品牌 Hanztex 攜手發佈了徹底顛覆寵物健康的新品牌：「毛寶」。

MaoBou 拒絕使用無法辨識的成分，而是提供賣相精緻、完整且達人類食用級別的頂級鮮肉。全新系列主打 100%「原塊蛋白質」——包括紐西蘭牛肉、泰國雞肉、泰國大蝦及日本生蠔，旨在成為寵物日常飲食中的終極佐餐。透過應用 IXON 獨家專利的「先進低溫真空無菌包裝」（ASAP）技術，這些頂級肉品保留了最原始的肉質口感，牢牢鎖住動物本能渴望的咀嚼感、肉汁與營養。然而，真正的魔法在於物流：ASAP 技術賦予了這些精緻鮮肉長達兩年的突破性保質期，而且完全只需常溫儲存，徹底免除了對冷凍庫或冷鏈運輸的依賴。

這項創新不僅停留在餐盤上，更延伸至毛孩的飲水碗中。由於讓寵物攝取充足水分一直是一大難題，雙方合作研發了一款具備高度功能性的寵物鮮湯包。這款高湯以 Hanztex 先進過濾技術製成的超純水為基底，並注入了頂級生蠔精華。這創造出濃郁的鮮味與誘人的香氣，對最挑食的貓狗來說都具有如磁石般的致命吸引力，從而積極幫助牠們養成更健康的飲水習慣。

「Hanztex 深信純淨的水是所有健康的基石，而這個標準必須延伸至我們的寵物身上，」Hanztex 總監許永鴻解釋道。「透過將 Hanztex 的淨水技術與 IXON 的 ASAP 保鮮科技結合，我們正在為寵物營養與水分攝取制定一個全新的標準。我們致力為寵物主人帶來終極的安心。」

想要親身體驗常溫、頂級寵物鮮食未來的入場人士，歡迎由即日起至 7 月 10 日星期五，蒞臨 Leap East 初創專區的 IXON 與 Hanztex 展位參觀。