IXON and Furry Green Pets Partner to Develop Shelf-Stable Pet Food from Underutilized Proteins

HONG KONG, April 28, 2025 -- IXON, a pioneer in advanced food preservation technology, and Furry Green Pets, a brand focused on circular economy pet nutrition solutions, today announced a strategic partnership to develop innovative shelf-stable pet food products using underutilized proteins.

This forward-thinking collaboration aims to transform underutilized protein sources from the meat industry into nutritious pet food that can be stored without refrigeration while maintaining superior texture, colour, and aroma—marking a significant advancement in sustainable pet nutrition for the Hong Kong market and beyond.

"Our ASAP Technology has revolutionized food preservation by enabling long-term storage without preservatives or refrigeration," said Felix Cheung, Founder and CEO of IXON. "This partnership with Furry Green Pets allows us to extend this technology specifically for pet nutrition, creating value-added products that not only utilize underutilized proteins but also deliver a sensory experience much closer to freshly prepared food."

The collaboration will follow a structured approach, beginning with research and development of prototype products, followed by market validation, and culminating in a commercial launch targeted for early 2026.

"Furry Green Pets was founded on the principle that pet nutrition should be both premium and planet-friendly," said Pirry Leung, Co-Founder at Furry Green Pets. "By combining our expertise in circular economy pet nutrition with IXON's breakthrough preservation technology, we're creating an innovative solution that maintains the fibrous texture and vibrant appearance of fresh ingredients while offering the convenience of shelf-stable products."

Product development is expected to conclude by June 2025, with consumer testing in Hong Kong and Australia scheduled for Q3 2025. IXON's latest ASAP technology promises to significantly enhance the sensory qualities of shelf-stable pet food, potentially setting a new benchmark for the industry.

This partnership aims to set new standards for sustainable pet nutrition worldwide, bringing together innovation and environmental responsibility to shape the future of the pet food industry.

About IXON
IXON is a Hong Kong-based company that specializes in food sterilization and preservation. A FoodTech 500 company, IXON is recognized for their proprietary advanced sous-vide aseptic packaging (ASAP) technology that enables the storage and shipment of food products at room temperature. By eliminating the need for cold chain and greatly extending shelf life, ASAP makes food consumption more equitable, convenient, and sustainable. For more information, visit https://www.ixon.com.hk.

About Furry Green Pets
Furry Green Pets is a Hong Kong-based brand dedicated to creating circular economy solutions for pet nutrition. The company develops pet nutrition products using underutilized proteins, with a focus on nutrient-rich but underutilized protein sources from the meat industry. Furry Green Pets is committed to transforming the pet food industry through sustainable innovation. For more information, visit https://furrygreen.hk.

香港時間 2025 年 4 月 28 日 —— 先進食品保存技術先驅 IXON 與專注於循環經濟寵物營養解決方案的品牌 Furry Green Pets 今天宣布建立策略合作夥伴關係，善用低度利用食材，開發創新的常溫寵物食品。

這項前瞻性合作旨在將肉類行業中未充分利用的蛋白質來源，轉化為可在常溫下保存的營養寵物食品，同時保持優越的質感、色澤和香氣——為香港市場及全球可持續寵物營養領域帶來重大突破。

IXON 創辦人兼執行董事張文浩表示：「我們研發的『先進低温真空無菌包裝技術』能夠使食品長久保存，無需使用冷藏或防腐劑，徹底改變了食品保存方式。與 Furry Green Pets 的合作讓我們能將這項技術應用於寵物營養領域，創造不僅善用低度利用食材，還能提供更接近鮮食體驗的增值產品。」

這項合作將從產品研發開始，進而進行市場測試，最終目標是在 2026 年初推出商業產品。

Furry Green Pets 聯合創辦人Pirry Leung表示：「Furry Green Pets 致力於為寵物提供既優質又環保的營養食品。這次與 IXON 的合作，結合了我們在循環經濟寵物營養方面的專長與他們的突破性保存技術，讓我們能開發創新產品，在提供常溫保存便利性的同時，保留食材的纖維結構和鮮豔色彩。」

產品研發預計於 2025 年 6 月完成，並計劃在 2025 年第三季度於香港和澳洲進行市場測試。IXON的最新ASAP技術有望顯著提升常溫寵物食品的感官品質，為行業樹立新標準。

這項合作旨在為全球可持續寵物營養開創新標準，結合創新技術與環保理念，共同塑造寵物食品行業的未來。

關於 IXON
IXON 是香港食品滅菌與保鮮科技企業，曾入選 FoodTech 500 強。其獨家研發的「先進低温真空無菌包裝技術」(ASAP)，能讓食品於常溫儲存及運輸，大幅延長保質期並免除冷鏈需求，令食品消費更公平、便利且環保。詳情請瀏覽 https://www.ixon.com.hk。

關於 Furry Green Pets
Furry Green Pets 是一個專注於創造循環經濟寵物營養解決方案的香港品牌。品牌善用低度利用食材，特別專注於營養豐富但未被充分利用的肉類行業蛋白質來源，開發寵物營養產品。Furry Green Pets 致力於通過可持續創新改變寵物食品行業。